Work smarter, not harder. It’s a phrase that comes up often in discussions about productivity. The premise is a simple one: by using the right tools, technologies, and processes, you can make completing complex jobs more efficient. But, what happens when those tools don’t already exist? One option is to build the solution yourself.
At Isotoma, we view bespoke software development as taking care of the hard work so your users can get on with the smart work when they use your product.
The aim of the new software is to take a complex task and simplify the process of completing it without taking power away from users. That means ensuring your product feels modern, intuitive, and valuable, while retaining users through ease of use and navigation. Key to achieving this is the simplicity of the software’s interface.
In this post, we will examine just some of the benefits of simplicity in design and demonstrate why any unique piece of software needs an easy-to-use interface.
An Improved User Experience
One of the biggest challenges when introducing users to new software is encouraging engagement and retention. Overly intricate interfaces and unintuitive processes prevent users from deriving value from your software – and if your users can’t see the value of using your solution, they won’t be your users for long.
Interfaces designed with simplicity in mind make users’ lives easier and innately communicate the value of your product. What’s more, when software’s design facilitates intuitive processes, existing and new users are more likely to be engaged and retained.
An Alternative to Regular Redesigns
Whether your support line is inundated with users looking for guidance on how to use your product, or a rapid development cycle makes patchwork redesigns a common occurrence, refining the design of your software and its interface could be the answer.
Rather than continually apportioning your time and financial resources into redesigns – a headache for any company – opt for a complete overhaul. Any issues with usability, presentation, and behaviour are addressed in the design process, leaving you with software that satisfies your users and eases the strain on your developers.
Beneficial for Products of All Ages
When it comes to a simplistic interface design, there really is no stage in a digital product’s maturity that prevent it from reaping the rewards. No matter if your product was launched one year ago or 10, a modern, intuitive interface can completely transform its usability and, subsequently, its popularity.
Working with Isotoma
At Isotoma, we’re passionate about the quality of the solutions we build and the way we go about building them. We want to help our clients achieve success that’s meaningful to them. Diligence is one of our key values, which is why we take the time needed to understand exactly what our customers are looking for.
The design process is a collaborative experience as we work with you to identify every issue your users encounter and devise the most effective solution, delivering an intuitive interface that makes even the most complex of tasks simple.
You can rely on our developers to design your product’s new interface, just like we did with Iomart in 2016. Our team developed a graphical interface that allowed Iomart’s users to design sophisticated network configurations in a simpler, more intuitive way.
If your software could benefit from simplicity by design and a more intuitive user interface, get in touch with the Isotoma team today.