There is something comforting about familiarity: whether it’s the same pair of shoes, the usual dining spot, or an everyday routine that never changes. While it is a basic human tendency to seek the comfort of the known, it is often a false sense of comfort. This is especially true in the ever-evolving world of business.
To become a force in your market, you must stay one step ahead of your rivals. This is a cornerstone of any successful business — so why do so many organisations stay true to their old, outdated tools and systems instead of upgrading to more modern and advanced replacements?
The Problem with Outdated Tools
The fear of the unknown is very real for businesses. Replacing their outdated but serviceable tools with modern but unfamiliar alternatives is seen as a huge risk that involves substantial investments of time, money, and resources. While in the immediate future these investments may be necessary, the long-term result of upgrading the tools will be savings in time, money, and resources that dwarf the amounts required at the start of the transition.
Outdated tools are a real issue for businesses. Due to the age of their security features, these tools are highly susceptible to hackers and viruses, potentially exposing the sensitive information your business holds. Similarly, the archaic nature of the tools will have caused them to slow over time, resulting in poor performance and limiting the productivity of your staff. You will also find that these tools have become less reliable, with downtime increasing and the loss of data being a more regular occurrence.
With these flaws in mind, the fear of the unknown and the comfort of familiarity simply aren’t justifiable reasons for sticking with antiquated tools that are holding your business back.
The Positive Effects of Upgrading
Good, successful businesses are always looking to increase their efficiency, improve productivity, and gain a competitive advantage over their rivals. By replacing your obsolete, outdated tools with new, modern alternatives, your business can achieve all three.
The introduction of updated tools, systems, and software has the potential to modernise your processes and rejuvenate your workforce. You will immediately notice the increased speed of the software, which allows staff to be more productive. Additionally, the tool will be much more reliable, meaning processes run efficiently without the regular interference of damaging breakdowns.
On a wider scale, upgrading your business’ tools gives you the infrastructure to compete with your rivals. If any of your competitors are still using outdated systems, your state-of-the-art tools afford you a significant competitive advantage. If they upgraded before your business, you will be levelling the playing field, and the increase in your efficiency and productivity can give your business the edge.
An Improved Tool for the BBC
Previously, Isotoma was chosen by the BBC to modernise, refresh, and simplify its graphic production tool, which had become outdated. The tool was designed to help journalists build eye-catching graphics that encouraged users to read their articles, but uptake was beginning to stall and the journalists found it clunky to use.
The tool we produced was focused on usability; making the lives of the journalists easier by simplifying and expediting the production of graphics. Thanks to this new tool, journalists can quickly produce graphics that hold the reader’s attention, and BBC Online has become the fifth highest driver of website traffic in the UK in 2019.
Give Your Tool a New Lease of Life
A slow and outdated tool could be holding your business back, and modernising it might just be the advantage you need to become the leading force in your field.
If you are interested in upgrading your business’ tools and want to know how Isotoma can help, get in touch with our team today.