The challenge
The team behind social media reputation and crisis management expert Polpeo had a vision.
They knew brands needed help to expertly handle and protect their reputation if things went wrong. Desk-based training was all very well but mere theory wasn’t enough. Clients needed practical experience of managing a crisis before it happened.
But how best to deliver interactive and realistic crisis communications training in a truly insightful and educational environment?
Polpeo’s big idea was a true-to-life digital simulation, populated with realistic scenarios that would immerse their clients in an engaging way. It would enable clients to develop crisis skills in a private and safe environment, learning powerful lessons and gaining invaluable insights that would help protect their brand in the real world.
But how best to deliver interactive and realistic crisis communications training in a truly insightful and educational environment?
The proposition
We proposed a uniquely-tailored platform that could accurately mimic popular social media channels, blogs, forums and news platforms in their appearance and functionality.
The project journey
It was a significant undertaking.
We’d need to build the simulation platforms from the ground up, to be as life-like as possible. We’d also have to create inbound emails, the ability to create and share crisis plans and strategies, plus a way of responding to public queries over multiple channels.
Polpeo needed to easily tailor the software to each unique client, so our product had to be scalable and flexible. It had to provide a seamless and easy-to-use experience in which the technology melted away, allowing participants to concentrate on the scenario they were taking part in.
Most importantly, the solution had to be agile enough to allow for further development and growth. To truly provide a realistic experience, we had to make sure we could keep up with real-world changes in social media.
So, we developed the tool in a cloud-based environment using our extensive experience of React and AWS. The browser-based solution is more flexible and scalable than ever before, allowing an unlimited number of users to participate in each simulation. Its infrastructure also means the software is able to react to users and external changes more quickly, with a lower use of resources.
The impact
An industry-defining tool.
Since the simulation launched, Polpeo has successfully worked with some of the biggest brands on the internet. They’ve delivered live-action training sessions on a multitude of crises, populating the bespoke platform with content delivered by experienced community and social media managers.
Case study
Application development for Class Legal
Quantum, Class Legal's flagship application, changed how firms managed paperwork for Family Court litigations, simplifying the daunting and time-consuming task of managing paperwork and offering law firms a much-needed respite.
Get in touch
We craft trailored solutions for unique challenges, not off-the-shelf or one-size-fits-all. We thrive on finding beautiful answers to complex challenges, using our experience and expertise to create results you can rely on.
The Isotoma way
Teamwork is at the heart of everything we do – trusting our people has always been one of our key values. With mixed-function development teams, we run our projects along agile lines.
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